We will increase the game’s revenues, invest our resources wisely and administer responsibly to secure the growth of the game
We will support and recognise the role of volunteers and staff within the game and create an environment that attracts and welcomes new people into cricket. Our people are the game's greatest asset.
We will build stronger revenue streams and commercial partnerships to underpin our strategy and deliver a financially sustainable game for future generations.
We will invest in improving our understanding of how people engage with cricket to improve decision-making across the game. Specific insight focus in 2016-20 will be placed on cricket opportunities for women, boys, girls and multicultural communities.
We will deliver efficient, effective and responsible administration to support the financial sustainability of our organisations