People

• There is significant opportunity for us to grow the number of clubs, cricketers, officials, coaches and volunteers
• We need to engage and listen to create the right cricket opportunities for people with busy lives
• Cricket must find new ways to inspire the next generation

Performance

• We can make the path from first picking up a bat and a ball to playing professional cricket clearer
• Support and performance programmes could be delivered more consistently across the country
• Professional playing schedules can be introduced that better support the development of world-class skills

Appeal

• The current perception that the game is complicated and confusing can be addressed to appeal to new audiences
• To widen its appeal cricket must look outside of the traditional fan base
• The game can adapt to compete harder for a greater part of people’s free time

Administration

• We’re stronger together - there is opportunity to get cricketing organisations working together with one common goal
• Medium and long-term planning would be more effective if we can reduce short-term commercial uncertainty
• The impact of volunteer time can be increased by finding ways to reduce bureaucracy