We will make the game more accessible and inspire the next generation of players, coaches, officials and volunteers
We will grow our clubs and leagues by providing outstanding experiences for all by listening to players with regard to the formats, competitions and league structures they want to play in. As well as investing in support roles such as coaches, ggroundsmen and officials, we will develop the tools that will simplify the management of clubs and leagues and continue to invest in the facilities to create the most welcoming of environments. This will be delivered through local delivery plans and more help for our people who support local cricket clubs.
We will provide more opportunities for kids to play by putting the bat and ball in more schools across the country and by engaging with teachers to integrate cricket more into the classroom curriculum. We will roll out an ability-based pathway for children that will foster skill development and player progression, but most importantly focus on just having fun. The first stage of that pathway will be a national, entry-level programme delivered in schools, clubs and the community with a greater connection to the professional game.
We will inspire stronger relationships with the game by breaking down barriers and improving accessibility. We will create opportunities for people to play the game anyhow, anytime and anywhere.
The number of people playing the game
The number of under 16s playing the game