Put the fan at the heart of our game to improve and personalise the cricket experience for all
We will improve the cricket experience for all and provide a consistently positive and welcoming experience, whether at an under 19s Twenty20 club match or an Ashes Test match. We will engage with our fans from our club members through to first-timers so we understand their needs and deliver outstanding experiences for all.
We will reach out and attract new fans. Twenty20 cricket provides the best opportunity to increase fan numbers and fan engagement. It reflects and celebrates the vibrant diversity that exists within our game and provides the perfect vehicle to change perceptions and attract new audiences.
We will maximise the opportunities from hosting the ICC Women’s World Cup and ICC Champions Trophy in 2017 and the ICC Cricket World Cup in 2019. We will take cricket to new communities and audiences by aligning the tournament plans with those of the game to deliver More Play, Great Teams and Inspired Fans.
We will work with our broadcast channels and partners to inspire new and existing fans. The game will also prioritise digital to deliver cutting edge cricket related content and products. This will enhance the experience for all cricket fans and open up the game to new audiences.
The number of people in England & Wales who have an interest in cricket
The number of under 16s who attend professional cricket matches